Africori – ‘Shaping the African Digital Music Business’
The African music scene is currently experiencing subtle but massive changes spread over the last decade, even more so now with the new wave of attention ‘urban’ African sounds are receiving. For years the only sounds that garnered a huge audience outside the shores of Africa were the very deeply-rooted African Jazz sounds, ‘Afro beats’ and Reggae. Today with the hard work of people like Asa, D’Banj, PSquare, Tuface, Wizkid and more recently, Mr. Eazi and the likes of Maleek Berry, African Dance Music amongst others have taken centre stage. Operating mainly from South Africa, the UK and Lagos, with representations in Zambia, Zimbabwe, Ghana, Uganda, Tanzania, Rwanda and Congo, Africori is a leading ‘Pan African’ Music group taking advantage of the ever increasing success of the digital music business; and working with over 200 online stores like ITunes, Amazon, Deezer, YouTube, Spotify, Mziki, MTN music plus and Tidal to strategically position its clients.
Yoel Kenan; CEO of The Africori Group has shown a great understanding of the role live events play in connecting artistes to their audiences. Afriquency headed by Mpho Merriweather, has thus far hosted Sauti Sol and MI Abaga in Johannesburg. Ultimately, not just getting Africa to the world but exposing Africa to itself, Africori has worked with an impressive list of clients past and present including Wizkid, the Chocolate City Music Family; MI Abaga, Clay, Victoria Kimani & Koker amongst others; Navy Kenzo, Vanessa Mdee, Efya, Becca, Stanley Enow; Cassper Nyovest’s Family Tree records and MTV MAMA Group of 2016; Sauti Sol. This list now includes one of South Africa’s best and long-running acts Khuli Chana and UK based Zimbabwean Charlie Kay. There hasn’t been a better time for the growth of African Music and Africori is constantly engineering ways to provide the best distribution and licensing service peculiar to the continent.
– Titilope Adesanya ( Johannesburg )
Culled from Mystreetz Magazine