Beyoncé And Adidas Link Up For ‘Partnership Of A Lifetime’
Beyoncé and adidas have linked up for a creative partnership where Queen Bey will help develop new signature footwear and apparel for the brand, and will also re-launch her athleisure line, Ivy Park.
“This is the partnership of a lifetime for me,” said Beyoncé in a statement. “adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”