Chioma Phyllis Ifemeje – Vibes 97.3FM’s Head Honcho OAP
For any OAP, there’s more to becoming a successful radio broadcaster than your presentation skills. Being ambitious with the way you present your brand, the way you diversify, and the way you grow in the hierarchy at your workplace will be indicative of the direction of your trajectory in your profession. Without a doubt, the career path of Chioma Phyllis Ifemeje a.k.a Miz Philz of Vibes 97.3FM gives credence to my assertion. Presently, She’s the co-host of the daily weekday midday show from 11 am to 3 pm. She’s also the head honcho at Vibes FM. As the head of programs, she’s proving to be one of the best at what she does.
“My journey into broadcasting started in 2012 as a 200 level Mass communication undergraduate at the National Open University of Nigeria. I remember walking into Vibes 97.3FM with the hope of securing a job as an intern OAP. But unfortunately, the opening as at then was in the marketing department.
I worked in that department for close to a year before I had the opportunity to present on the radio. Thanks to the then head of Programs – the late TJ Ejegbara (rest his soul.). He was so strong spirited and believed everyone with a dream and desire should be giving a platform and opportunity to be heard. He was right. I got my chance.
I became an intern. For six-months, I understudied OAPs like Monique, EDK, Steavihn (The King Of Bolivia), Omo Nikoro, and Eric Boronic. That was the beginning of a great career I am enjoying today. Having worked as a presenter at the station for four years, I became the head of programs in 2017. Overall, I have been at the station for six years. It has been blissful. I would
say my journey in the media industry has been exceptional. As of today, I am also a co-founder of a company called Skills and Thrills Media – a Talent Management, Music Distribution, and Entertainment company. As a brand influencer, I worked with Guinness Nigeria when they hosted the Smirnoff Ice Party in Benin.
I love everything about being an OAP. The opportunity to use your brand to diversify into other works as a broadcaster is priceless.”
Socials – Instagram & Twitter – @miz_philz
Words by Sesan Adeniji – Instagram & Twitter – @sesanadeniji
Story culled from the latest edition of Mystreetz Magazine