“C.R.E.A.M which is an acronym for Creative, Reality, Entertainment, Arts and Music, is a platform created to provide creative minds the opportunity to have their songs recorded, shoot standard music videos and link artistes for collaborations with artistes of their choice” – D’banj

I once wrote an article with the caption ‘Are artistes investing back into the industry that feeds them?’ It was my concern that pushed me to write the story because most successful artistes are not passing knowledge and are not directly re-investing for rainy days. I cited Dr. Dre and Pharrell Williams as the prototype of what a successful artiste should aim to be like. With the success of D’banj’s CREAM, I am glad to include him in that list of artistes re-investing back into an industry that feed them. C.R.E.A.M which is an acronym for Creative, Reality, Entertainment, Arts and Music, is a platform created to provide creative minds the opportunity to have their songs recorded, shoot standard music videos and link artistes for collaborations with artistes of their choice. It’s also heavily involved in talent showcase, promotion and showbiz marketing for people in the arts. D’banj launched the C.R.E.A.M platform to contribute positively to the development of the music industry in Nigeria and help those in need of it find their feet and put their best foot forward in the entertainment industry. It’s a way to give back to the industry that made him. Five creative artistes are presently benefiting from this platform. Among them include the talented Rayce, TK Swag, Leke Benson, MKJ and Legendary Courage. As at press time, the latter four have had free videos shot for each of their singles by some of the best cinematographers provided by C.R.E.A.M.

Leke Benson
Olorunleke Benson is originally from Kogi state but was born and bred in Kaduna state. He started rapping and singing at the age of 14 in the northern part of Nigeria. By the age of 18 he was already sitting on top of the northern music food chain. His song ‘Adura’ was an entry song on the CREAM Platform and it earned him a video on the platform. StewJazz produced the song and Ruff Ikonz shot the video on a location in Lagos.

TK Swag
Torkuma Nyior Davies also known as Mr. Alhaji, is from Otukpo in Benue state but lives in Jos, Plateau state. He is a graduate of Pure Chemistry and started music officially in 2009. He had songs like ‘Tears’, ‘Atika’ and ‘Take me to Symbols’ before dropping the ‘Check your alert’ song as an entry into the CREAM platform. He is the first winner on the CREAM Platform.

MKJ
Makanjuola Emmanuel Olorunfemi a.k.a MKJ hails from Kwara state and had his education in Kwara state Polytechnic, Ilorin. He is a winner on the CREAM platform. He is known for his lyrical prowess while also doubling as a singer, songwriter and music producer. He started music in 2010 officially. The lasgidi-based artiste is proud of a single titled ‘Jodada’. Ruff Ikonz also shot the video to the song.

Legendary Courage
Enoch Courage Stephen also known as Legendary Courage is a gospel recording musician, a producer, a vocal coach, a composer and a pianist. Born April 12th to a Christian family where he got his dream and love for music and music production. He is from Kogi state, Nigeria and his style of music is unique and loved all over the world. As a CREAM platform winner and ambassador, his dream is to see his music played and accepted and loved all over the world. The Abuja based artiste also had the video to his single ‘My Story’ shot by the CREAM. He’s a power house and the industry needs to watch out for him.

– Sesan Adeniji

Culled from Mystreetz Magazine