French Montana Believes The Music Industry Is Purposely Focusing On Kendrick Lamar

FYI, French Montana’s take on Kendrick Lamar is a little against the grain.

On the intro to his latest mixtape, Wave Gods, the rapper poses a rhetorical question: “Why isn’t street rap selling like Kendrick?” During a sit-down with Power 105.1’s The Breakfast Club on Tuesday (Feb. 23), French was asked for his own answer this inquiry. Discussing K. Dot’s music and how it was received at this year’s Grammy Awards, French concluded that the powers that be are intentionally seeking to change the course of the genre.

“Because they position him, like they did at the Grammys, as the new music.” he told host Charlamagne Tha God. “It’s not that it’s not the right thing to do, but you see like the whole thing was like Kendrick night. That album don’t sound like nothing that’s out – the whole hip-hop game don’t sound like that… They put him on that platform so they can shift music towards that direction.”

French Montana also discussed criticism against East Coast artists for not maintaining their “sound,” and offered his take on certain mixtapes being better than albums. During the Kendrick discussion, he was asked if he would ever release a “conscious” record.

“You definitely wanna grow outside of your own comfort zone, to see what you capable of. But I’ll never jump somewhere where I can’t come back from,” he replied.