According to several unconfirmed report, Kim Kardashian is making a few major changes in her billion-dollar beauty company, KKW Beauty, and many believe she will start the process of dropping the ‘West’ from the name.

According to multiple reports, the ‘Keeping Up With The Kardashians’ star is giving the ‘Kim Kardashian West Beauty’ brand a massive makeover, which included shutting down all of it online operations. But, sources say they company is still thriving and will relaunch it’s brand with a “totally new look.

Of course, many fans are speculationg that Kim K. will take the opportunity to drop the ‘West’ from the company’s name after she began the process of divorcing ex-husbnd Kanye West. It’s possible once Kim is fully divorced from the famous rapper, her name will be returned to ‘Kim Kardashian’ and the name West could be scrubbed from her businesses as part of a divorce settlement.