Being a Nigerian company with deep roots in Nigeria, MTN is aware of the challenges that are currently plaguing the country such as high unemployment and migration rates. With Y’ello Star, MTN seeks to empower the youths to showcase their talent to the world for a chance to become superstars.

The show seeks to groom musical talent by providing a lifetime opportunity to turn their dreams and aspirations into reality. Since 2006, through the MTNF/MUSON Scholarship Programme, MTN Nigeria has trained hundreds of young Nigerians in the art and business of music. Y’ello Star takes this further by bringing the process of creating the ultimate superstar to every Nigerian television screen.

For the question of how to participate, It is very straightforward. just visit www.mtnonline.com/yellostar to register and choose an audition venue closest to you where you can showcase your talents to our judges who will then decide if you are going to the house or not. One thing to note is that even if you are unable to participate as an artist you can be actively involved in the shows. You have the power to decide who stays and who leaves the house.

L-R: Chief Operating Officer, MTN Nigeria, Mazen Mroue; Singer and MTN
Brand Ambassador, Chidinma Ekile; Chief Marketing Officer, MTN Nigeria,
Rahul De and General Manager, Brand and Communications, MTN Nigeria,
Richard Iweanoge at the announcement of MTN Y’ello Star, a new music talent
hunt platform by MTN Nigeria on Sunday, February 16, 2020, at MTN Plaza,
Ikoyi, Lagos

Speaking at the reveal, Rahul De, Chief Marketing Officer, MTN Nigeria stated. “We know that they’re a lot of talented people in Nigeria who need to turn up their musical careers. This platform will help launch them to musical heights. We have a wealth of experience in supporting Nigerian talent and are confident we can improve on our past successes,” he said.

Regional auditions are holding in Abuja, Enugu, and Lagos. Finalists from the auditions will proceed to the ‘incubation hub’ in Lagos, where they will be coached by experts in the music industry in several areas as they aim for the top prize. The competition will run until June 2020.

Posted by Sesan Adeniji – Follow on Instagram & Twitter – @sesanadeniji