Oarhe Ohis – The Wine and Spirit Sales Craftsman In Southeast, Enugu
Judging by the average Nigerian merriment lifestyle and the consumption of alcohol to unwind and celebrate various moments of achievements, it’s not a surprise that Nigeria is recorded as one of the countries with the highest numbers of alcohol consumers in Africa. The Southeast accounts for the second-largest market for alcoholic products consumption in the country.
Words By Sesan Adeniji
With those statistics in mind, one doesn’t need rocket science to understand why various cognac, vodka, and champagne products are trying to penetrate through to enjoy a favorable market share. One of the creative heads using entertainment and his alcohol market know-how to help brands achieve their bottom line is Oarhe Ohis Kelvin.
“Nigeria accounts for the most beer and Alcohol consumption in Africa. The Federal statisticians at the NBS said the South East spend about N44 billion on alcohol consumption. This region is a huge market. Alongside my team, I have successfully introduced major alcohol brands into the southeast region in Enugu state and we recorded a massive breakthrough
In 2017 February, we introduced Belaire into the region with the first bottles of Belaire sold at Panda Lounge Enugu and introduced Belaire phantom (with the light) with first sales are done at Extreme Lounge Enugu before Platinum Lounge made it a household brand in their club. Now the sales numbers are good.
SEDIC TRADE brought me in May 2018, and I successfully created inroads for the sales of Martell and Jameson. With my relationship and strength with every clubhouse in Enugu, both products are now enjoying huge sales numbers. From Extreme Lounge to Platinum, the likes of Martell Blueswift and Belaire are now household names in Enugu with over 40,000 bottles sold in less than 2 years.
Looking forward, I and my team are ready to create such magic with other brands” – Oarhe Ohis Kelvin