SOBA IS HOLDING AUDIENCE SPELLBOUND ON HER SHOW ON KU 92.7FM
“Broadcasting for me is a lifestyle, an opportunity to touch lives, to reconfigure ideas, and comfortably reach out to the world” – Soba
Writing an article on this lady is as perfect as the trajectory of her career in the past couple of years. Imagining the tremendous explosion of radio stations and broadcasting in Nigeria, in similar vein, is the growth of Soba or Soooba (depending on how you prefer to call her) as one of the most fascinating OAPs in Nigeria. She has been called an amazon on the radio and it is no surprise that she constantly delivers. She describes herself as a radio weirdo and radio talkative but don’t be mistaken; she’s all about bringing her audience the juice on radio. With a stimulating persona and lively disposition, Soba holds you spellbound with her enchanting way of presentation, funny innuendos and big laughter. Her voice texture #paints her as everybody’s perfect GQ model; these assertions are perfect but let’s eschew her size. Like a magnet to iron, Soooba captivates and takes her audience on entertainment voyage every monday to friday on her daily drive Time show on KU 92.7 FM, Benin City
This petite, larger than life On Air Personality started broadcasting officially in 2012 at Garden City Radio 89.9fm in Port Harcourt, Rivers State, Nigeria. But has been in the industry longer than that, doing voice-overs for different brands and hosting shows. When asked why broadcasting she said; “It goes beyond a job for me, it’s not your everyday 9 to 5 job. Broadcasting for me is a lifestyle, an opportunity to touch lives, to reconfigure ideas, and comfortably reach out to the world by switching on a button. (Laughs…) Really, it couldn’t have been anything else. As a child, I actually nursed the idea of becoming a lawyer, but that soon became a distant dream, as I found myself gliding from a shy girl and blossoming into a vigorously enthusiastic lady. I didn’t plan to be here, to do this, although I fancied broadcasters and was fascinated by the technology of a voice emanating from a box as a child. Really, broadcasting just happened to me when Slowice (Imoh Ebong, then of Love FM, Port Harcourt) at the time said to me “you’ve got an amazingly clear voice, don’t keep it to yourself; use it. You can do broadcasting”. I opted to be trained and the rest as they say is history. If I weren’t doing this, I would probably be in an industry where my voice would mean something”.
It’s been an amazing experience and an interesting journey, but I am yet to get there. I’m yet to be celebrated on a larger scale; and with different nominations/award; “Voice of the Year” 2017 Campus Hubb Awards (Won), “Radio Host of the Year” The Media Awards 2018 (Nominated), Scream Awards 2018 (Nominee), and accolades from different platforms, I know the world is watching, people are keeping records. I mean as much as you have family, friends and fans who love, support and cheer you to victory, there are also those who want to see you fall, fail… And that’s how I know I have to do better, to be better, get more training, more certification, make more noise, because in the broadcast industry, especially if you’re into branding and entertainment, the buzz/noise matters, every Instagram post, every Tweet, every caption etcetera.” – she concluded.
Her socials – Twitter: @therealsoba , Instagram: @realsoba