THE BATTLE TO DANCE – The legend of dancers and dance groups like GGB battling for survival in the Nigerian entertainment industry
THE BATTLE TO DANCE – The legend of dancers and dance groups like GGB battling for survival in the Nigerian entertainment industry.
According to Sesan Adeniji, Publisher of Mystreetz Magazine,
Despite the fact that dance is rooted deeply in our environment and is as important as music is to the wellbeing of humans, it’s puzzling why the dance industry in Nigeria is not as regulated and respected as other sector of the entertainment industry. On my journey as a journalist, I have met several dancers and dance groups who have battled family and societal perception to forge ahead to create an industry from which several dancers and dance groups are functioning today.
Back in the days, it was a battle for dancers to create an industry that will guarantee steady income but gradually, with more companies realizing the cult followership that dance groups attracted, they knew they did not need a rocket scientist’s advise to tap into that market for brand equity. Dance competitions like Malta Guinness Street Dance debuted. Celebrity dancers and choreographers like Wale Rubber and Kaffy shone bright like diamonds during the several years of the show as they churn out more dance groups. And all of a sudden, an industry for dancers did not just come into existence in our consciousness but was certified by corporate bodies.
This story is a look at how the likes of Michael of DNMT, Don Flexx, Carphiee and other groups indirectly created the blueprint for the dance industry. This is the Battle To Dance- the legend of dancers and dance groups like GGB battling for survival in the Nigerian entertainment industry’.
Cover Photography by August Udoh. This edition of Mystreetz Magazine is a collector’s item.