Afrinolly ‘Y’ello Star Case Study’ Magazine Captioned “MTN Y’ello Star Is A Game Changer”

Undoubtedly, MTN Y’ello Star was the only high quality “Reality Show” produced in Nigeria in the year 2020. By all standards, that is no small feat. When creatives amongst the youths were unable to spread their wings to fly due to the coronavirus lockdown, Y’ello Star became one of the most visible youth empowerment platforms that allowed them a route to attain stardom.

Through the lens of Afrinolly Creative Hub, the technical partner that produced Y’ello Star, we have developed a comprehensive industry magazine – a case study chronological analysis captioned “MTN Y’ello Star Is A Game Changer”. Editorials on Nigerian youths in the production team, the award-winning online auditions platform, international partners like Berklee College Of Music, and Henley Business School, coupled with views from MTN Nigeria, are all together revealing.

For me, to have worked on this magazine, which is a first of its kind in Africa, is fulfilling. Kindly click the link to download. I promise this is a good read.