BLUE LAKE MEDIA UNVEILS HI-10, THE HEIR TO THE HIGHLIFE MUSIC THRONE
From genesis, the helm of the Highlife music throne in the East was held at various times by legendary musicians like Oriental Brothers, Osita Osadebe, Oliver De Coque and the Bright Chmezie’s of the Nigerian music industry. Like Afrobeat, Highlife music is not a fad; it’s the most organic genre from Africa. It lives on today with Flavour N’abania as the poster boy but we may have a new heir to the Highlife throne. His name is HI-10. Blue Lake Media unveiled him to the press on the 26th of June 2018.
L-R HI-10, Chidi Uzoeshi – C.E.O of Blue Lake Media
In the words of the Chidi Uzoeshi, C.E.O of Blue Lake Media;
“We are launching our company’s operations into the Nigerian market. We are
using this opportunity to bring the general press together to unveil Joel
Arochi a.k.a HI-10 as the first artiste signed to the label arm of
the company. Blue Lake Media’s operations consist of music publishing,
digital marketing, below the line advertising, film production, brand
management and a record label.”
HI-10
HI-10 is an urban highlife artiste. With two singles titled ‘I Gat You’ and ‘24/7’ this lad is a diamond in the rough. Listening to the song ‘I Gat You’, it’s so soulful,
relatable and danceable. The sophomore single ‘24/7’, has a nostalgic mellow
old school traditional highlife vibe that is rhythmic, it is a good piece. The sound
is intervolving and sequenced effortlessly. HI-10’s music gets one high on good vibes.
A native of Ishiagu, Ivo LGA in Ebonyi state, HI-10 was born and grew up in
Umuahia North LGA, Abia State. He started his music career in 2012 at
Soundberg music factory. In the last 2 years, his talent and music
direction has been developed by BLUE LAKE MEDIA. His
music journey is nothing short of a miracle. The company’s plan for the
artiste is to make him one of the leading mainstream artistes by the end of
2018. The video to ‘I Gat You’ is already in the pipeline and we are
looking forward to September for its release.
The artiste’s social media handles are;
Instagram – @therealhi_10
Twitter – @therealhi10
The company’s website is www.thebluelakemedia.com
– Sesan Adeniji
