Never stop doing what you believe in because success awaits at the end of the believers tunnel. In honoring the Nike slogan 30^th anniversary, Colin Kaepernick becomes Face of Nike ‘Just Do It’.

Back in April, Adidas made it known that it would be interested in signing embattled free agent quarterback Colin Kaepernick if he ended up playing in the NFL this year. It turns out that the Three Stripes won’t have that opportunity, as Kap has quietly been under contract with Nike the entire time.

Kaepernick himself broke the news today, taking to Twitter to show off a first look at Nike’s 30th anniversary “Just Do It” campaign. Simple and to the point, the spot features a close up of Kaepernick overlaid with text reading “Believe in something. Even if it means sacrificing everything,” which sends a powerful message to say the least.

Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO

— Colin Kaepernick (@Kaepernick7) September 3, 2018