If an artist’s music stop charting today what other knowledge have they acquired that can generate income for them in the entertainment industry? The answer to this question will determine artists that will be comfortable in the future and those that will struggle with frustrations.

Success in the Nigerian music industry goes beyond just how talented an artist is expected to be when it comes knowing how to perform, he or she needs to expand their creativity by acquiring the business know-how on other sub-sector of the industry that can generate income for them. Veteran artist like Daniel Wilson is a perfect prototype to study.

Daniel Wilson is not your average Nigerian artiste that only possesses knowledge on the music industry; he is a special breed that achieved amazing milestones as a creative director for his personal brand and for other corporate organizations.

– He directed the video to the song ‘Omolakeji’ that featured Lemi Ghariokwu.
– He also directed the video for his song titled ‘Original Bad Boy.’
– In 1992/1993, he was contracted by Coscharis Motors to generate commercials for Abro brake fluid.
– He was also Managing Director for Wilson Bakery for several years.

Daniel Wilson’s business acumen, creative depth and perfect ways of relating with corporate bodies (both as an artist and as a creative director) should be the perfect blueprint for any artiste that wants to be truly successful. No artist is #goan trend forever but they can become the key that continues to create the blueprint for trends forever.

Words by Sesan Adeniji