By the 6^th of September when Adidas Falcon finally roll out, Kylie Jenner would have made more fortune than previously reported last week when she was listed as the second highest earner in the entertainment industry per hour. She recently announced a deal with the Three Stripe as a brand representative, and she’s already getting to work as the face of the new Adidas Falcon campaign.

The women’s chunky sneaker draws inspiration from the 1997 Adidas Falcon Dorf and has been featured on the fashion mogul’s Instagram predating her time as an official brand ambassador. Kylie is the latest of the Kardashian family to join Adidas, with her sister Kendall and brother-in-law, Kanye West already intertwined with the brand.