In a country like Nigeria dominated by screenagers, the MTN Y’ello Star auditions platform does sit well with the youths. It also attracts the interests of companies chasing the youth market. As a platform that demonstrates the impact mobile has on driving successful business results, the MTN Y’ello Star Auditions Platform became a ‘Gold Winner’ for Technology (Innovation), Business Unusual (Tech Innovation). And, also a Gold Award winner for Business Unusual (Customer Experience) all at the 2020 SMARTIES Award organized by Mobile Marketing Association (MMA).

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The MMA (comprising 800-member companies globally and 15 regional offices) is the only marketing trade association that brings together the complete ecosystem of marketers, tech providers, and sellers working collaboratively to shape the future. The MMA’s global headquarter is in New York, and has regional operations in the Asia Pacific (APAC), Europe/Middle East/Africa (EMEA), and Latin America (LATAM).

The MTN Y’ello Star Auditions Platform is a cutting-edge mobile application that afforded contestants the flexibility to audition from anywhere they are. The interface is faultless. With regards to the designing and creating of the platform, kudos to Afrinolly Creative Hub (A Nigerian high-tech organization that believes in youth development) and Silverstone Solution (A South African-based award-winning specialist agency delivering high-performance, next-generation digital solutions). Kudos goes to EXP (a consumer engagement expert company offering live and digital engagement solutions) for being part of the winning team.

In the world today, the SMARTIES Award is the only innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing. To win a SMARTIES Award is an outward sign of mobile marketing expertise, mastery of the medium and the ability to drive results. Winners demonstrate power over the medium effectively weaving together a great idea, compelling creative and air-tight execution, to deliver significant business results – explains Luisa Mazinter, MMA Chair Emeritus and Judge Chair – SMARTIES 2020 Awards.

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Words by Sesan Adeniji culled from Afrinolly Magazine : Twitter & Instagram: @sesanadeniji