When will Adidas cut ties with Kanye West? It’s a nagging question begging for answers since Kanye, during his Drink Champs Podcast said, I can say antisemitic shit, and Adidas cannot drop me.

With a social media uproar focused on Adidas brewing, Kanye’s theory is now under scrutiny.

Here’s the deal: The list of brands distancing themselves from West is growing by the day. Balenciaga and Vogue publicly cut ties last week, and on Monday talent agency CAA dropped West as a client, and production company MRC said that it’s shelving a documentary on West. Now the scrutiny has shifted to the German sportswear giant and its long-standing partnership with the controversial artist.

Celebrities including Kat Dennings, Josh Gad and Meg Stalter condemned Adidas for sticking by West. Detlef Schrempf, former NBA sharpshooter and Adidas sponsoree wrote, “I represented the 3 stripes during my career & beyond. @adidas needs to make a statement NOW! Suspend any relationship w/ @kanyewest until he has received psychiatric help, but why wait? End it now. He won’t change #erasethehate.”

Jonathan Goldblatt of the ADL released a statement Monday aimed squarely at Adidas calling its failure to cut ties with West “pathetic.”