“The survival of artistes now depends on how they can successfully find a way to strike a perfect balance between trends and timeless quality content without losing their unique selling point. That perfect balance is the grey area..” – Sesan Adeniji

The productive lifespan of today’s Nigerian artistes is shrinking every
year because the loyalty level of today’s music audience changes like the
weather. An artiste is as influential as his or her last hit songs that
strike a chord in the hearts of the audience either due to the uniqueness
of the content or the excitement of its trendy vibe.

Depending on where you are looking at it from, the thin line between
quality evergreen music content and mere flimsy daily up-to-the-minute
vibes seem to have blurred. The music consumers appear to have found a
middle ground; it all now boils down to artistes to fight for the listening
audience. The morale of the story is simple; the survival of artistes now
depends on how they can successfully find a way to strike a perfect balance
between trends and timeless quality content without losing their unique
selling point.

That perfect balance is the grey area, what lies there simply says any
artiste that can sing songs that resonates with audiences’ daily reality
and appeal to their curiosity no matter the tempo, genre or language is
guaranteed long time success.  Adekunle Gold has somehow got this memo.
Despite the massive consumption of trends like the *shaku-shaku, One Corner*
and whatever is up next to come in the industry, Adekunle’s music continues
to pierce through the industry like knife on bread.  He continues to
re-invent his brand, raise the bar and beat his previous record in terms of
composition. Anyone that has eyes to see, heart to feel and ears to hear
and is still not moved by songs like ‘Ire’, off his just released ‘About
30’ album, needs to see the doctors. Despite the low melody, that song will
drive your emotions in a beautiful spiral movement. Without any dispute,
Adekunle Gold remains golden.

– Sesan Adeniji