Beyoncé’s Blue Ivy Brand Name Legal Battle Heats Up | MyStreetz Magazine Beyoncé’s Blue Ivy Brand Name Legal Battle Heats Up – MyStreetz Magazine

Beyoncé’s Blue Ivy Brand Name Legal Battle Heats Up

Beyoncé’s Blue Ivy Brand Name Legal Battle Heats Up

The battle between Beyoncé and the wedding planner over who owns the right to use the brand name Blue Ivy is heating up in court.

According to court documents, Veronica Morales is responding to Bey’s recent court filings in their nasty battle.

Beyonce and Morales have been locked in a dispute over the trademark for years. Bey has been trying to get the trademark to her daughter’s name, but Morales claims she had already been using it. They are scheduled to head to trial in the case.

Beyonce recently laid out her entire argument for being granted the trademark. One of her arguments read, “Blue Ivy Carter is a cultural icon who has been described as a “mini style star” and has been celebrated for her “fashion moments” over the years. Her life and activities are followed extensively by the media and the public.”

Further, “Most significantly, Blue Ivy Carter has achieved a significant amount of fame, particularly at such a young age. She also has a noted and well-chronicled interest in fashion. Given these factors, Blue Ivy Carter is capable of and interested in becoming the face of a brand. For this reason, the factual context demonstrates that BGK filed the Application with the intent to build a brand around Blue Ivy Carter and her public reputation and renown.”

 

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