FEFE IS ON THE MOVE
Anytime a female artiste surfaces on the Nigerian music sphere, it’s a welcome idea by me. I want to look beyond their pretty faces and catchy eyelashes. I also want to contribute my quota to create a better foundation for their survival. A foundation better than their ‘Mary Kay base’, As we all know, the industry is twice as hard for their male counterpart, so the female folks need more support. It has been topsy-turvy for the ladies for years now. Several indie labels have over the years created a platform for the female acts to reach for great heights but despite the struggle, some labels like Capital Hill and Goretti Company keeps the belief alive by signing more female artistes. Fefe is the new act on their bill.
The bookies are with the belief that Fefe (pronounced Fayfay) is undoubtedly one of the next big female acts to watch out for, from these parts. Born Efemena Olori on March 16th in Delta state, Nigeria, she has a very distinct voice and style that puts her clearly apart from her colleagues. Her early musical influences are Aaliyah, Lauryn Hill and TLC; which clearly reflects in her sound, a mix of R&B and Afrocentric Hip-hop. Her more recent influences include Jhene Aiko, Janelle Monae to mention a few.
‘AURA’, her first official single was produced by DJ Klem and was released in August 2013. In October 2014, Fefe was signed to The Goretti Company & CAPital Hill Music Joint Venture, home to star acts like illBLISS, Chidinma, Super talented Producer David Peter also Known as Tha Suspect. Her first single
is titled ‘Kilowi’, a perfect blend of her signature R&B soul style, with elements of new age hip hop. She has also released ‘Crazy’ . Her latest effort is titled ‘Make Sense’ produced by Tunex Beatz
Extracted from Mystreetz Magazine( Cynthia Morgan’s Edition)
Words by Sesan Adeniji