FUNKE OLAYODE (a.k.a Funke Celine Dion) MUSIC VIDEO WAS A DEFINING MOMENT
By the time the video to her song ‘To Ba Joun To Ba Gba’ her remix of Celine Dion’s ‘If That’s What It Takes’, dropped in the year 2000, a year after the release of the audio produced by the now late OJB, it was one of the pivotal moment in the Nigerian music industry. This video changed the narrative of what music videos were and what they are today. It was something abstract from the norms associated with music videos where folks sing and dance along one corner at flower gardens or on the street. For historians researching the evolution of the art of filming music videos in Nigeria, this is vital for reference.
As the music industry evolved, from Ballroom to Highlife, Fuji, Waka, Juju, Afro-juju, Highlife Jazz to Afrobeat, Pop-music to Afro-pop, the one industry the younger generation were involuntary waiting to also evolve was the music video industry. The hip generation wanted to move along with the pop and hip-hop music era like they see on foreign music videos they consume. They wanted story-lines that resonates with them, the simplicity that makes work of art looks extra-ordinary.
Apart from Charly Boy or Blackky who both brought something different and creative in their music videos, Funke’s video arguably was one of those that revolutionized and changed the perception of the modern music video era. It was the first time we saw something unique. The characters in the video were few but the young audience connected with them. The video was one of the most played on Clapperboard TV and Lunch Break on AIT (these were the only two channels where most Nigerian youths especially those based in Lagos watched urban music videos). Directed by Shina Adedeji, featuring OJB as the male model, this video was a game changer. It’s also worthy of note that the role Efe Omorogbe played in shaping this moment was crucial.
Words by Sesan Adeniji
pls can I get the full song audio or video have been looking for it and I can’t seems to find anywhere online….. I will really appreciate it if u can help out…
what do you do?
pls I have been in search of this song for a long time. pls can you upload the full video and audio for easy download. God bless you.
Please can you put up the video or audio online?
please where can i get the full track???
Pls how can I the full track audio or video
I will do anything to have the full track of this song. I’ve searched heaven and earth for this!!!
what do you do?
Please help upload the full video, I love the song so much. I remember always tuning to Lunch break then in anticipation of the presenter (Jumoke) playing this song. I have searched the net for this song over and over before I found your post
Please help upload the full video, I have been searching for this song for a long time. Its one of my favourite while growing up. Thanks to Lunch hour break back then that usually play it.
This is one of the reason why I respect Sesan.
Thanks for this wonderful throwback👍👏
Thank You champ
Please I need the audio of this song
Please, I won’t mind paying to get the full video, kindly help
Why is she not on streaming platforms?
Please Sir we really need u to help us get this song oo. Nitori olorun uncle sesan. I don’t know what they have done to the lady funke o. I know the powerful id.iots of ds country have truncated her career and destiny. Please help us out on how to get the full audio and video. Please Sir.
DM whatsaap. or message me on Instagram
Please I need the full video or audio