NYERHOVWO MOYO’S ‘WhatsApp Radio’ is in High demand
After countless rejection from radio station I would say that I have finally found my niche – Nyerhovwo
In the past couple of weeks, I have lost count of the number of industry colleagues that have asked me to tune in to listen to Neki Moyo WhatsApp Radio. Considering the ongoing rapid advancement in technology, traditional radio broadcast now has a big competitor to contend with. The frenzy around this new form of transmission is on the upward trajectory.
With this guerrilla warfare, the new generation broadcasters are winning everywhere a mobile phone exists. Steadily on the rise, the likes of Nyerhovwo Kigho Moyo , of the WhatsAap radio industry are gradually ready to take a chunk out of the market share. There’s more to these folks than meets the eye. It’s high time we understand the mindset of the new warriors in the broadcasting industry.
“I am a native of Agbon Clan, Delta State and my dialect is Urhobo. My dad conned “Neki” from my two native names. Growing up with three siblings as girls and a strict disciplinarian for parents, life is somewhat good. I attended King’s Foundation Nursery and Primary School, where my friendship ended by 4pm after school days. My environment Kuje Amuwo of Oriade Local Government Development Area was one filled with different folks but mom and dad had always instilled in us to always look beyond our environment and push out for what we wanted.
I had always been at the forefront of activities in my early childhood days, from cultural dance display to debate and press club while in junior secondary. I was one of those girls that usually have their socks run out their sandals with big uniforms. My vibrant personality always made me stand out. Most of the coordinated students or seemly best pupils felt like I was way too loud and everywhere. As such, I wasn’t fit to join any of the happening cliques. We at the bottom chain just founded our disoriented “kparapos” of which at some point brought me to a point of uncertainty that I never knew who I was anymore. It did get to me most of the times but I started to understand myself and tried not to fit into any clique.
I had always had a mind of my own but I had to become conscious of my strength. This was a phase that made me become exposed early enough to the complexities of adulthood, so I would tell myself, “Neki, grown-up’s stuffs are way too boring, it would snuff out your child like mind from you”. Now, I bet it’s a different ball game entirely. During my days at the great University of Benin in Edo State, I met a lot of amazing personalities that broadened my perception concerning how to get my dreams achieved but there were lots of fear as to step out. I have always admired the Media, On-air Personalities, Newscasters etc. It was so fascinating, but I was studying a science related course for four years, I decided to finish my studies first.
Not until Mid-January 2018, My mum was celebrating her birthday and I was ecstatic to tell everyone of how awesome she is via WhatsApp where I already had a lot of wishes rolling in. I honestly didn’t have the strength to reply everyone then I thought of doing a voice-over via my WhatsApp Status to appreciate everyone that wished her a happy birthday. I have always loved to play-around with editing apps, so I got to work immediately and made sure the voice-over was compatible with WhatsApp status. Soon after all of my many appreciations, I just said “This is the WhatsApp radio”. Immediately friends started expanding the idea and how far it could go. I was so excited but the next morning, I started crying to God; I mean how can I pull this off, the serious work and consistency, things like Data plan, Content Building, Audience Expansion gave me concerns. Then heavenly father ever lovely helped me ease the burden after praying to him.
I started with my WhatsApp contacts of which I would always say they are the best audience I could ever get. People started spreading the word out about Neki Moyo and the WhatsApp radio and I also kept adding people to build an audience which I now called the WhatsApp Radio Community. I run the inspirational morning or mid-day inspiration where I take quotes from my audience status and amplify their thoughts, quotes and perceptions towards the issues of life. I also run advertisement from my clients and promotion of music from artists who are part of the WhatsApp Radio Community. I engage my audience on relationship matters, Battle of the Sexes, Request Friday amongst other things majorly providing good content, engaging conversations and sharing people’s perception about life in general.
WhatsApp Radio has our audience from different parts of the world; Ghana, Ukraine, United States, London, Singapore, Malaysia just to mention a few, we have almost 36 states in Nigeria fully represented and we are growing on a daily basis.
WhatsApp Radio has helped fosters lot of relationships, keep the WhatsApp Status alive and help people grow mentally. After countless rejection from radio station I would say that I have finally found my niche, I occasionally bump into a WhatsApp Radio listener and the feedback just makes me want to do more. We also have our Facebook fan page, where we keep our Facebook community informed of our daily activities even when we are not on air via WhatsApp and we get to add up people every day. I can’t wait for mark Zuckerberg to see this.
I started attending a couple of Media Talks, Seminars etc. I was trained as a broadcaster with Broadcast Radio Master Class and by Fola Folayan as my Coach and Facilitator. I did an internship with an Online Radio Station “digits1024” in Lagos, where I learnt how to harness production skills and software improvement. I watch presentation courses on YouTube and take up mentors in the broadcasting field as well which made me venture into vlogging on Instagram and You-tube.
I am currently a youth corps member serving in Edo state, my primary place of assignment is at Edo Broadcasting Service Aduwawa, Ikpoba Ohka Local Government Area. I’m also public relation officer of the medical, health and safety community development service group. I also work with Women in Media as Lead Convener for Edo State as well as the Edo State Co-coordinator for Creation Care Initiative International; a non-governmental organization that reaches out to kids and the less privilege in the society. Writing this article made me realized how it feels to impact and look out for opportunities in this kind of environment where one has to have God and a thick skin to thrive. It keeps getting better, its hard work being the CEO of WhatsApp Radio but it feels good so far. I am learning, unlearning and relearning” – Nyerhovwo
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Words by Sesan Adeniji