About a year and half ago, I once had an interview with Osato ‘EDK’ Edokpayi to get his perspective concerning the issue of disparities within OAPs.

Are OAPs outside Lagos having a fair share of recognition compared to their colleagues in Lagos and what do you think they need to do more to compete?

“I think this is a question of markets. Lagos is the biggest broadcast market in the country and as such is very competitive. In terms of ability, I feel there are excellent OAPs scattered around the country and in various radio and TV formats but being in a market like Lagos provides a lot of exposure.

So the easiest answer would be, “Go to Lagos” but it isn’t easy and one doesn’t have to. The social media levels things these days. If you’re opinionated or funny or wacky; whatever niche you can find, you can obviously reach out to a wider audience – beyond your listeners and viewers.

There are podcasts and vlogs as well. I have a weekly podcast with a friend who is also a radio presenter and we reach people well outside where we regularly broadcast to. So I think that OAPs in markets outside Lagos shouldn’t be in awe of the celebrity of those in Lagos but must strive to achieve excellence and provide a great experience to listeners and viewers. In time, you will find your space in a bigger market and then compete favourably.” – EDK