Flo Rida Wins $82 Million Lawsuit Against Celsius Energy Drink
Flo Rida is smiling to the bank after winning his $82 million lawsuit against Celsius energy drink, which the he accused of cutting him out of a business deal.
In an interview with CNBC’s Squawk Box earlier in January, Flo said he believes he popularized the product after he was asked to be the beverage’s brand ambassador back in 2014.
“Well this started back in 2014. I was asked to be the brand ambassador for Celsius,” Flo explained. “I mean, this was a young company out of the state of Florida, and myself, I thrive on health. Since being in ninth grade, all I did was love fitness knowing that health is really wealth. So I was in this thing for the long haul, and basically when it came down to getting compensated…”
He continued, “It was a time during the pandemic where I got to sit down and really check out all my business endeavors, and this one in particular, I check it out and they were telling me that one of the products I was endorsing wasn’t selling and I got a chance to look at it and it was doing more than well. This product has done over tens and tens of millions of dollars since I joined the company.”
Flo Rida also filed suit over company stock, claiming he was promised and never received any stock for promoting the Celsius drinks for years.
On Wednesday (January 18), a jury sided with the Florida rapper, despite Celsius claiming and arguing it had adequately paid Flo Rida for his contributions. In photos snapped by reporter Cathy Russon, Flo can be seen in a Broward County Court Room hugging his lawyer while donning a purple-colored suit.
