Jack Harlow took on a tour of his hometown, Louisville, KY for his track “They Don’t Love It” — check out the visual below.

Released on Monday (May 1), the Hollywood Cole-produced record — the rapper’s first single from his latest album, Jackman, which he dropped off April 27 — features the Kentucky native delivering witty lines about his past and present as well as expressing his love for his hometown.

The video portrays Jack as a local hero greeted enthusiastically by his community. The tour also includes a few landmarks that are significant to him, which he notes on the record.

“My city is upcomin’, its people are oppressed/And I’m gon’ change things,” he raps. “I’m up at Carmichael’s, tryna get on the same page/I heard about the rapper that you claim was a mainstay/They had a nice run but they never gon’ maintain because/They don’t love it, they don’t love it.”