Pepsi as the soft drink manufacturing company will be stepping aside as the official sponsors of the iconic Super Bowl Halftime show which the sponsored for 10years.

In a social media update, Pepsi confirmed the smooth transition of power via a statement that read, “After 10 years of iconic Pepsi Super Bowl Halftime Show performances, we have decided it’s time to pass the mic. 🎤  Thank you to the amazing artists and fans who helped us create some incredible moments along the way. 👏 Now on to the next stage… 👀.”