Sho The Icon Put Out A Compelling Music Video For “Duro”
Sho The Icon has today, 27 March 2023, officially released a visually compelling music video for his latest song “Duro”. Just barely four weeks after publishing the audio that has gained traction on various radio-shows and debuted on several charts, this Tunji Lanre Films-directed visuals will create media frenzy and take the song to greater heights.
Shot at locations in Lagos, the cinematography, storyline, and styling are captivating. Sho The Icon, the video director, and John Ake, C.E.O of John Peace Media, the company handling the artist’s 360-degree deal, put in the work. They leave no stone unturned in their quest to deliver the “Duro” video masterpiece. It’s a must-see music video.
According to the Sho The Icon, “we just wanted to create a music video that uniquely reflects the story in the song. I am so pleased that our conceptualization came to fruition. The video has a life of its own. And that is the plan for each work I put out. In the future, I want to look back and realize each of my songs/videos stands out”.
Socials: Instagram & Twitter – @shotheicon
Words by Sesan Adeniji: Instagram & Twitter – @sesanadeniji
