SOBA IS HOLDING AUDIENCE SPELLBOUND ON HER SHOW ON KU 92.7FM
“Broadcasting for me is a lifestyle, an opportunity to touch lives, to reconfigure ideas, and comfortably reach out to the world” – Soba
Writing an article on this lady is as perfect as the trajectory of her career in the past couple of years. Imagining the tremendous explosion of radio stations and broadcasting in Nigeria, in similar vein, is the growth of Soba or Soooba (depending on how you prefer to call her) as one of the most fascinating OAPs in Nigeria. She has been called an amazon on the radio and it is no surprise that she constantly delivers. She describes herself as a radio weirdo and radio talkative but don’t be mistaken; she’s all about bringing her audience the juice on radio. With a stimulating persona and lively disposition, Soba holds you spellbound with her enchanting way of presentation, funny innuendos and big laughter. Her voice texture #paints her as everybody’s perfect GQ model; these assertions are perfect but let’s eschew her size. Like a magnet to iron, Soooba captivates and takes her audience on entertainment voyage every monday to friday on her daily drive Time show on KU 92.7 FM, Benin City
This petite, larger than life On Air Personality started broadcasting officially in 2012 at Garden City Radio 89.9fm in Port Harcourt, Rivers State, Nigeria. But has been in the industry longer than that, doing voice-overs for different brands and hosting shows. When asked why broadcasting she said; “It goes beyond a job for me, it’s not your everyday 9 to 5 job. Broadcasting for me is a lifestyle, an opportunity to touch lives, to reconfigure ideas, and comfortably reach out to the world by switching on a button. (Laughs…) Really, it couldn’t have been anything else. As a child, I actually nursed the idea of becoming a lawyer, but that soon became a distant dream, as I found myself gliding from a shy girl and blossoming into a vigorously enthusiastic lady. I didn’t plan to be here, to do this, although I fancied broadcasters and was fascinated by the technology of a voice emanating from a box as a child. Really, broadcasting just happened to me when Slowice (Imoh Ebong, then of Love FM, Port Harcourt) at the time said to me “you’ve got an amazingly clear voice, don’t keep it to yourself; use it. You can do broadcasting”. I opted to be trained and the rest as they say is history. If I weren’t doing this, I would probably be in an industry where my voice would mean something”.
It’s been an amazing experience and an interesting journey, but I am yet to get there. I’m yet to be celebrated on a larger scale; and with different nominations/award; “Voice of the Year” 2017 Campus Hubb Awards (Won), “Radio Host of the Year” The Media Awards 2018 (Nominated), Scream Awards 2018 (Nominee), and accolades from different platforms, I know the world is watching, people are keeping records. I mean as much as you have family, friends and fans who love, support and cheer you to victory, there are also those who want to see you fall, fail… And that’s how I know I have to do better, to be better, get more training, more certification, make more noise, because in the broadcast industry, especially if you’re into branding and entertainment, the buzz/noise matters, every Instagram post, every Tweet, every caption etcetera.” – she concluded.
Her socials – Twitter: @therealsoba , Instagram: @realsoba
my soooba is not just a weird colleague but she is just that voice you would love to listen on radio… I love you bae
Soba truly is an amazing talent and Yes! She truly is spot on with her witty and funny innuendos. Hearing her talk is always exciting and refreshing.
I am certain she is a voice that will leave an impact and a legacy on the airwaves of Nigeria and the world.
I can attest to the big laughter…. She stays with you long after the echoes of her voice have faded.
She makes interactions on radio intimate too.
My role model, a lady with a heart of Gold, you inspire me a lot .
God has just started with you Soba. I’m hearing more and more about you on a larger scale now. You will be continually celebrated.
Kudos!
Soba is an exceptional talent and yes! her witty and funny innuendos are engaging, exciting and refreshing.
Her voice and personality is one that I am certain will leave a legacy and impact on the airwaves of Nigeria and beyond.
Soba is, undoubtedly, growing into a household name in the broadcast industry; her entrance was slow and quiet, aware of the various landmines, but she has remained focused and committed to achieving purpose. The listening audience in Port Harcourt and environs are indeed missing her voice: Garden City FM, Port Harcourt crave for her return. These are some of the testimonials of Soba’s uniqueness. Having lost her loving mother early in life, combining the demands of the office with that of the home was a herculean task, but she remained resolute. As the first in the family, she tended to the needs of her younger ones with a rare trait of accommodation. Soba sees broadcast as her channel to reach the world with her message of love, care and compassion. Take away broadcast from Soba, you take away her lifeline.
nice one Soba
Beautiful is her name. When she talks I listen and wonder how God created her voice different from every other. Part if it I want to have Soba. Your voice. Shine shine baby
From Ph to Benin to the World. We miss you here in Ph. Continue to progress higher dear.
The real Soooooba is very creative. she is always spot on as well. Edo state is lucky to have such an amazing OAP.
soooooooooooooooooba
she is;
S)pectacular
O)penhearted
B)eautiful
A)wesome
you will definitely be celebrated in a large scale…. Greater heights!
Stay winning our queen, but remember to give back to the city you built.. Big ups soba ❤❤
Soba the “radio weirdo”, has become a force to reckon with. Her love and support for upcoming artistes is commendable.
Your journey to success has just begun.
I appreciate you Sis!